Algorithmic Amplification
Algorithmic Amplification" leverages large language models to create a tangible representation of digital echo chambers, highlighting how language shapes perceptions and reinforces beliefs. It examines AI's effect on language and culture, revealing a paradox: while Large Language Models are a major AI advancement, they can also amplify societal biases.
Participants insert their upper body into an enclosure and express an opinion. Autonomous agents validate and reinforce this opinion, simulating a social media echo chamber. Much like online discussions, as time goes by the arguments degenerate, become more extreme, more absolute, all without guidance.
Read the full writeup as part of the SIGGRAPH 2024 art gallery.
As seen at SIGGRAPH Gallery 2024 in Boulder, Colorado, USA
In collaboration with: Sam Gentle
Technology: custom Large Language Model pipeline // instant voice cloning // chatGPT4o
Sponsored by: Voice technology provided by the amazing Elevenlabs
Credits:
filming / video editing: Samuele Albani
3D modeling: Alex MacKinnon
technical support: Isaac Clarke